Top Beauty Retail Apps on iOS in Belarus: Q1 2025

In the first quarter of 2025, the top beauty retail apps on iOS in Belarus showcased varied performance trends. Here's a detailed look at each app's journey during this period, based on data from Sensor Tower.

Gold Apple: beauty store, published by Парфюмерный супермаркет «Золотое Яблоко», experienced fluctuating weekly downloads. Starting at approximately 4.6K, downloads peaked at around 7.2K in the week of February 10, before stabilizing at about 3.9K by the end of March. Active users remained strong, with a peak of about 198.6K in mid-January, stabilizing around 174.9K by the end of the quarter.

ЛЭТУАЛЬ: косметика, парфюмерия saw its downloads peak at 1.2K in early February, followed by a decline to 242 by the end of the month. Active users reached a high of 5.3K in mid-February but saw a gradual decrease to approximately 3.9K by March.

ETIB Parfum had a modest start to the year with downloads beginning at 88 and rising to a peak of 902 in early March. The app maintained a consistent download rate throughout the quarter.

Подружка: магазин косметики displayed a steady increase in downloads, starting from 425 and peaking at 538 in March. Active users also saw a consistent rise, reaching 2.1K by the end of the quarter.

Finally, КРАВТ started with downloads at 642, experiencing a peak of 644 in early February, and ending the quarter with 292.

These insights are part of a broader analysis provided by Sensor Tower. For more detailed data and trends, you can explore further insights on their platform.